Imagine:

You have parking lots full of your cars that can't sell because your CEO is basically in the top 5 of horrible humans.

You have horror stories about kids burning alive in the cars because they couldn't open the doors.

You have a Rapper, with social following, in Detroit, Motor City, with a 100k model of your car who makes a song about how you're fucking up, and you shut down his 100k car and send a c&d.

Could you imagine a PR department being this bad at its job?

He could make a music video burning the thing to the ground and make his money back.