Politics is ALL marketing/ advertising, and the most important thing a product can do is establish a strong, powerful brand. These aren't "kindergarten word games," this is a marketing strategy intended to damage their brand.

At their core, MAGAs are cowardly and angry, and easy to manipulate. Needle, harass, hassle, tease, humiliate, embarrass, etc. them at EVERY opportunity, and they will grow angrier, and more frightened when they see their intimidation tactics aren't working. It shows shallow voters that the MAGAs are pathetic, they aren't strong, and they aren't to be feared. It shows that they are blustering losers, not to be respected or obeyed. Combine that with a solid brand building strategy for a popular Democratic agenda, and voters will abandon the pathetic MAGAs, and flock to the Democrats.

Handled correctly, words are powerful tools, and the Pen is mightier than the Sword.