It might have to do with the fact that by far most of the population has some degree of immunity now due to infection or vaccination, making the disease much less lethal than it was, and now completely comparable to other flu viruses. I don't want everyone to freak out every time some mild disease is in season. Yes, it sucks to get a cold, and it sucks to get the flu, but if nobody ever catches them we will have very low levels of immunity in the population, making it far worse when people do eventually catch them.
After covid I was bedridden a couple weeks because of common colds. Thats never happened before. The amount of people hospitalised due to other diseases than covid also spiked (we have statistics for this). The reason was that very few people had gotten sick for two years, so nobody had any immunity agains anything they weren't vaccinated against (which is most cold- or flu viruses).