I used to work retail and was helping a college aged guy pick out some new headphones. He was deciding between some Beats and some Bose headphones. I literally asked him "do you want something that sounds good or looks good" and was amazed he actually said "looks good". So I reluctantly sold him the Beats.

I asked for Beats back when i was a teen for my birthday. They were fairly new still and everyone thought it was so cool i had a pair. Eventually they got old and I replaced them with Audiotechnica headphones that were a fraction of the price and holy shit I never knew how poor the sound quality of Beats were before that moment lol.