And the publisher will state something like "industry standard" or something like that which really means "we charge $80 because other people charge $80." In reality, they no longer have to worry about printing games (so that cost is gone) and no longer have to compete for shelf space, there is infinite supply (digital games), the cost of technology decreases over time, and the increase acceptance of DLC and digital marketplaces. The increase of prices only benefits overall profits and is anti-consumer. The consumer does not see a decrease in prices when they fire thousands of people or other expenses are cut. Instead they just raise the price. 100% greed.