Always has been. They just used to call it something else.

They really should. If you applied all the logic of, say, food labeling laws in the EU to the internet, we'd have very different laws around it today.

But somebody shit into clueless politicians brains and told them it's different because it's the internet.

...

Hmm, actually it is different - as in more difficult legally - because it's global, but that's no excuse to do nothing about it. The software would've been up to it even in the early days.