Depends on the company, but yeah it's common. I don't blame people for not trusting Google. Their track record for private data collection and for killing or changing services people use is pretty bad. But these companies are also changing the way they make money. MS has changed money making tactics from selling licenses for products to selling both subscriptions, and utilizing ad aggregation for ad companies (including their own company and products). So that's part of the whole thing and I think it's important to highlight. I don't think MS set people up using their products to then swoop in and change the game. I think they realized they have an untapped market and are trying to get more of people's money so they changed tactics because they already had market share.