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submitted 1 month ago by [email protected] to c/[email protected]

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[-] [email protected] 14 points 1 month ago

They mean - maximize irritation? Put ads in the most obnoxious way?

There's a good global task for FOSS alternatives of YouTube and other places where life happens.

A decentralized scraper. Something similar to SETI@home, or that hentai analog for storage. So that based on some metric YT content would be divided between users willing to contribute their machines and accounts to scraping YT (a bit similar to searching DHT, and probably some kind of DHT would be useful), and then they'd download that and re-publish in some p2p alternative.

TBH probably also good for that little of the web that is still possible to represent as static pages and browse via links.

The issue is that alternatives lack content, and the closed nature of proprietary services gives them an advantage - there is content there which doesn't exist outside of them.

And people just reuploading by hand what they themselves consider interesting are a little fraction of the majority that doesn't bother.

[-] [email protected] 7 points 1 month ago

alternatives lack content

Maybe I'm old or smthing, but for the past years content on yt mostly sucks.

Few interesting and original channels and then galaxy of reacts to, recaps and AI garbage slop reading Reddit.

[-] [email protected] 11 points 1 month ago

Our YouTube experiences are vastly different. Their algorithm frustrates me because it consistently serves up interesting videos I want to watch when I open the app to seek out something specific. My Watch Later playlist has become huge.

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this post was submitted on 15 May 2025
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