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Netflix will show generative AI ads midway through streams in 2026 (arstechnica.com)

submitted 2 days ago by [email protected] to c/[email protected]

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[–] [email protected] 34 points 2 days ago (5 children)

What does this mean? It doesn't specify what "ai generated" advertising is. Are they going to try to generate an ad in the context of what you're watching so you don't know it's not part of the show? or..?

[–] [email protected] 29 points 2 days ago (1 children)

Hello [account holder name] from [account holder town], I'm [name of character] from the hit series [whatever you're watching]. When I'm not busy [plot of thing] I enjoy using [product]. [product]! It's [slogan]!

[–] [email protected] 3 points 1 day ago

oh god.. please no

[–] [email protected] 23 points 2 days ago (2 children)

lol basically that new black mirror episode

[–] [email protected] 18 points 2 days ago

A couple buddies are watching binge-watching Black Mirror.

"What's better than a couple of buddies hangin' out drinking ShttyBrw beer, eating BetterThanPizza, and binge-watching Netflix? This is great."

"You mean this six hour ad we've been watching?"

"What?... I thought we got lucky and this was ad-fre— Wait. This is just an ad? Why didn't you tell me? Why are we watching this?"

"There is no 'we'. You're on your couch yourself. I'm part of the ad." Disappears. And the pizza and beer are gone too.

"What the hell." And I don't think I can resist the urge to order a BetterThanPizza and drink that entire 12 pack of ShttyBrw in the fridge. Why did I buy that? It tastes like piss. "Oh, fuck."

[–] [email protected] 12 points 2 days ago

It's probably where they got the idea

[–] [email protected] 21 points 2 days ago* (last edited 2 days ago) (1 children)

Cerveza Cristal!

[–] [email protected] 6 points 2 days ago

ah a fellow star wars fan

[–] [email protected] 5 points 2 days ago (1 children)

I think if there was a thing, like the character got fast food, whoever gave the highest bid for the quarter (tacobell, pizza hut, etc.) had their logos automatically placed onto the character's food bags/cups, I don't think that would be any more problematic than regular product placement, but I feel like they've got something much worse planned. Pirates would see a snapshot of time though.

[–] [email protected] 3 points 1 day ago

yeah... that could also be used to track who is recording and uploading things too.. hmm

[–] [email protected] 14 points 2 days ago

They already do that with updated product placements.