The money isn't going to developers, and these are billion dollar companies. It's not about development, but unadulterated greed.

This is greed, pure and simple. At $60, the industry was more profitable than Hollywood, and they raised the base price of games to $70 just a few years ago before immediately talking about raising prices again.

yeet development is not.

Yeah I would imagine yeeting the things you're developing could get expensive.

Or do you mean developing new kinds of yeets? Probably still expensive.

I would be a lot more willing to accept the inflation argument if salaries at these companies were going up at inflation rates too.

In this case though we all know they are not and additionally digital releases not needing to be physically transported and the lack of printed manuals in physical games, for instance, also cuts down on what it costs to make and ship a game today.

But the sale numbers are probably much higher nowadays, so it would be feasible to sell games for cheaper. But why would they? People are gonna buy them anyway. Those who won't will get them on a sale later.

Oh absolutely, my heart bleeds for the selfless video game CEOs bravely sacrificing their third yacht to keep game prices only $70. Imagine the hardship of cutting executive bonuses down to just eight figures, all so we can enjoy our digital horse armor without paying $99.99.

These modern saints really are holding the line for the little guy. If only we could all aspire to such noble self-denial.