Memes

That’s a problem, I agree. I feel privileged then, because I actually get to research, and interview, and split test. It was a long battle, I’ve been trying to build that culture for a good 5+ years. Once the features started flopping, I started by doing 2 prototypes - one, based on the PRD from the product team and another, based on my personal research. I had to work 12, sometimes 15 hours a day, but when, instead of showing problems, I was showing solutions, without the “i-told-you-so”s, and when I made it clear that I care about the product’s health alone, that’s when I became the mirror. I reckon it’s not an industry term, but it’s what I like to call it - product presents their idea, you reflect it, and more often than not they do not like what they see. That’s when the real work starts.