Yes, non-profits are still a type of "business" and many of them absolutely do not help their supposed causes as much as they portray. Susan G. Komen Foundation went from a darling of the non-profit world to people wondering whether they really helped women at all.

I think they're using Save the Children as an example because ostensibly 74% of their revenue actually goes directly to aiding people, and 26% is employee compensation, advertising, and so on.