It's the setup which doesn't pass the "wife" test. The more setup friction, the lower the likelihood that average users will bother. It requires a very easy setup experience to retain the average user. Even us technical people have limited time in the day. If I get a similar experience out of both Plex and Jellyfin, I'm going with the software which is easier to set up. Most of us are at that point in our lives where we'll pay for convenience.
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