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Leaked Apple meeting shows how dire the Siri situation really is (www.theverge.com)

submitted 2 months ago by [email protected] to c/[email protected]

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Apple's progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as "ugly."
Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple's marketing division over showcasing incomplete features.
Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.

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[-] [email protected] 259 points 2 months ago

This is what happens when you get pressure to please shareholders instead of customers. Historically, Apple has been good about revealing and delivering at the same time. But caught with their pants down during the AI hype, they fell into the trap so many other tech companies do. (Tesla is the undisputed heavyweight champ here)

Now that they’ve been burned by all this, here’s hoping they learn from it and return to form.

[-] [email protected] 78 points 2 months ago* (last edited 2 months ago)

Historically, Apple has been good about revealing and delivering at the same time.

I'm not so sure about that. MobileMe, iTunes Ping, Vision Pro, and AirPower (their wireless charging pad) come to mind.

"You're holding it wrong"

[-] [email protected] 69 points 2 months ago

All of these things except the AirPad were released at about the same time they were announced. That’s what I was getting at.

[-] [email protected] 14 points 2 months ago

While they did get released when they said, they didn't get released in the state that was stated/indicated though.

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this post was submitted on 16 Mar 2025

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