ONS figures paint a more complex picture:

https://www.ons.gov.uk/businessindustryandtrade/internationaltrade/articles/recenttrendsinuktradevolumesandbalances/2010to2024

Some highlights:

UK export growth has become increasingly dominated by services since 2010, with goods exports increasing by just 7% in real terms, compared with services exports growing by 63% over the same period.

Most goods commodities have seen falls in exports but rises in imports since 2010; in contrast, most service types have seen an increase in both exports and imports.

Most goods commodities have seen falling exports to EU countries and increased exports to non-EU countries; however, most service types have seen higher exports to both the EU and non-EU countries.

And we sort of see that last point reflected in the article itself:

Global food export volumes increased by nearly 6% in 2024 compared with a year earlier, the FDF found, as the UK began to see the benefits of free trade agreements. In the first full year after the UK-Australia trade deal came into force, the value of UK exports to Australia increased by 9% to £429.5m in 2024.

More here: https://www.gov.uk/government/statistics/uk-overseas-trade-in-goods-statistics-january-2025/uk-overseas-trade-in-goods-statistics-january-2025-commentary#euandnon-eutrade-in-goods