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Those YouTube ads everyone hates made $10.4 billion in just three months (www.pcgamer.com)
submitted 2 years ago by to c/technology@beehaw.org
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[–] 26 points 2 years ago* (5 children)

It's a scam:

  • Add ads
  • People ignore the ads
  • Companies still pay for the ads
  • Profit! 🤑
  • Let people pay for no ads
  • Profit!! 🤑🤑
  • Content adds product placement
  • Companies pay for product placement
  • Profit!!! 🤑🤑🤑
  • Make ads more obnoxious
  • People use more advanced ad blockers
  • Companies still pay extra for new ads
  • Profit!!!! 🤑🤑🤑🤑

...etc

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  • [–] 2 points 2 years ago (3 children)

    In what sense is this a scam?

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  • [–] 5 points 2 years ago (2 children)

    At every step they get someone to pay for less than what they promise: advertisers pay for more than their effective reach, consumers get more ads than what they pay to remove, content creators get paid a fraction of less than what they generate.

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  • [–] 4 points 2 years ago (1 child)

    I'm not sure Google can be blamed for people using ad blockers - but from that perspective actively preventing ad blockers would be the "right" thing to do. Unless you want them to ban creators securing in video sponsor deals, I'm not sure what you want Google to do here or how that's a scam. YouTube premium removes Google's ads, I don't think it claims to do anything else. Do Google make claims about creators getting paid everything they generate? Was anyone under that impression? The platform does need to be paid for and the revenue generated through some content creators is subsidising others.

    YouTube isn't perfect by any stretch, I don't enjoy ads any more than anyone else, but calling it a scam just seems very far removed from reality.

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  • [–] 2 points 2 years ago

    Google Ads should get their algo audited, be held to offering a fair pricing for advertisers, let content creators have their sponsors, and give paying users what they pay for: no ads. YouTube already has a channel subscription and reward system that they skim off the top, and if Nebula can offer quality content for less than half the price of Premium while giving creators a larger chunk, I don't see how YouTube can justify its current pricing structure.

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