Nobody except the craziest of crazy thinks negatively about woke stuff if the actual content is good. Examples of good ones from the top of my hat: Arcane S1, Last of Us S1E3, Twin Peaks S3E4.

This is how you actually influence opinions to a good direction.

When the wokeism was apparently more important to the producers than the quality of the actual product is when shit gets irritating and from the pov of activism, counter-productive.