The second one for sure. But i would also argue that Clarkson himself is only part of the industry to some degree, because primarily he is still in the (quite successful) business of producing television. And while he is certainly learning stuff the actual act of running a farm is still primarily done by others.

On the practical farming side by Kaleb and on the business side by Charlie, who in this case would be the one understanding how the economics between 25p/kg weat and 1.25£ for a loaf of bread work.