this post was submitted on 19 Jan 2025
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[โ€“] [email protected] 37 points 2 days ago (12 children)

I fully expect Jeremy Clarkson to have never baked a loaf of bread in his life.

I'll occasionally bake a loaf of bread, here in my home kitchen. I can't do it with only wheat flour, I need water, salt, sugar and oil as well. So I have to pay my municipal waterworks, a salt miner, a sugar beet farmer, a rapeseed farmer, a wheat farmer, and whatever you call a yeast maker, plus their adjacent industries (I don't by sugar beets, I buy refined granular sugar, etc) and multiple truck and train drivers who move all of those goods in their various states of manufacture around the continent.

Then I've got to bake it, I have an electric oven so now the local energy concern gets their cut. It's that, or get a gas oven and cook with natural gas (fossil fuel methane), or misuse my backyard grill and cook with fossil fuel propane, or get out my axe, fell a tree and build a fire, which is labor intensive on my part.

Sometimes, watching Jeremy's Farm, there's an amount of "I didn't think it would take this much knowledge or skill." Because jackasses like me with 40 square feet of vegetable garden and some packets of seeds from the home center manage to make food. How hard can it be to scale that up to hundreds of acres? Modern farmers need a bachelor's degree, you need to know about plants and animals and soil and all manner of shit to be a farmer. "Put seeds in ground, plants grow." Yes, but actually no.

Sometimes it's "He's still The Orangutan from Top Gear." He buys a tractor that's way too big and then struggles to drive it, lol.

A lot of times it's "I don't think rich TV man actually understands how society works, people have just done shit for him his entire life."

[โ€“] [email protected] 11 points 2 days ago (1 children)

You don't have your own yeastmonger? Shame. Only way to go really.

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[โ€“] [email protected] 5 points 2 days ago* (last edited 1 day ago) (2 children)

His show is entertainment, so he has this character who is semi- incompetent in everything. Yeah, he has this personality also, but not 100%. And some of what he does is just idiotic. The tractor is just him I'm that role.

But the show highlights a lot of important aspects. The skill of farming, the sheer amount of effort, the risk and how much you get for all that risk and effort.

For me it's a missed opportunity that the farmers didn't integrate the chain up like many stores have done down. That is buy the mills, bakeries and stores. Why can the grocery chains so it, but not the other way around?

[โ€“] [email protected] 5 points 1 day ago

Exactly. What he never ever does is underplay what real farmers do. He's also using this platform to speak for them, and British farmers are largely supportive of his efforts in shining lights on problems they face every day.

But some people online hate the guy and have made their mind up before even bothering to read or try and understand.

[โ€“] [email protected] 4 points 2 days ago* (last edited 2 days ago)

His show is entertainment, so he has this character who is semi- incompetent in everything. Yeah, he has this personality also, but not 100%. And some of what he does is just idiotic.

The thing about playing a bafoon-ish, semi-incompetent character that uses racist encoded jokes, promoting a lifestyle of the bored rich elite is that at some point you have to come off stage and out of character.

When Clarkson comes off stage, he punches people in the face because he didn't get his din-dins or writes opinion pieces with racist encoded jokes and illiberal positions.

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[โ€“] [email protected] 19 points 2 days ago* (last edited 2 days ago) (1 children)

560% markup from raw material to finished product on the shelves. That sounds about ... fine to me? But was this a pro-capitalism/freemarkets post that I misinterpreted because this is Lemmy?

[โ€“] [email protected] 15 points 1 day ago (1 children)

Is he just selling the wheat? So you still need to thresh, seperate the chaff, clean it, mill it, make the dough, bake it, and stock it. Baking it is especially expensive I bet- power isn't cheap. Bread is one of the things I'm continually surprised at how cheap it is, considering how much work goes into it.

[โ€“] [email protected] 7 points 1 day ago* (last edited 1 day ago) (1 children)

power is cheap, distribution is expensive. most of the cost of electricity is marketing, admin, and maintaining the distribution networks.

most of the process you described is automated, very little cost for it to occur. again its the distribution that leads to large increases. have to pay the driver, have to move the load, have to get all the pre-reqs to each location to perform the process.

[โ€“] [email protected] 3 points 1 day ago

Power is not cheap in the UK. Mostly down to a warmongering shitbird to the east ramping up the price of gas, and most of our grid still running on that.

[โ€“] [email protected] 245 points 2 days ago* (last edited 2 days ago) (10 children)
  • Transporting the grain from the field to the mill.
  • Milling
  • Transporting flour (and at least 3 other ingredients) from the mill to the bakery
  • Baking, packaging
  • Transporting the bread from the bakery to the supermarket
  • Running the supermarket.

Turns out there is a difference between raw wheat and bread. More news at 8.

When farmers get paid too little for their effort, making these wild comparisons isnโ€™t helping. It seems weโ€™re about a year away from the conclusion โ€œI stubbed my toe. This must be capitalismโ€™s fault.โ€

[โ€“] [email protected] 50 points 2 days ago (1 children)

What did you stub your toe on? Under which economic system was that object produced? Open your eyes, sheeple!

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[โ€“] [email protected] 43 points 2 days ago

And items like Bread and Milk are commonly loss leaders - their priced at a loss or a minimal profit margin by the larger retailers that can afford to make a loss to profit richly elsewhere.

Staples like bread and milk are highly price competitive because there is so much choice - choice in brands but more importantly choice in which supermarket customers go to.

That price pressure goes down the entire production chain. Big companies like Warburtons and Hovis can still profit asbthey benefit from economies of scale, as do the supermarket chains. Big farms also benefit from economies of scale to profit. At every level the small players - farmers, independent bakeries and small retailers struggle to make any profit at all. And at every level wages are kept down.

This is capitalism.

[โ€“] [email protected] 24 points 2 days ago (4 children)

Donโ€™t understand how he can be part of this industry and not understand it at all.

Or he does understand and is playing a victim. Second is more likely.

[โ€“] [email protected] 14 points 2 days ago (1 children)

The second one for sure. But i would also argue that Clarkson himself is only part of the industry to some degree, because primarily he is still in the (quite successful) business of producing television. And while he is certainly learning stuff the actual act of running a farm is still primarily done by others.

On the practical farming side by Kaleb and on the business side by Charlie, who in this case would be the one understanding how the economics between 25p/kg weat and 1.25ยฃ for a loaf of bread work.

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[โ€“] [email protected] 22 points 2 days ago (3 children)

This is the same Jeremy Clarkson who thinks that young people should work the fields, paid for with taxes, as part of a National Service scheme, right?

What a bell end!

[โ€“] [email protected] 17 points 2 days ago

"As an old guy who increased large sums of money in an agricultural tax dodge strategy, I demand younger people subsidize my costs so I can pocket bigger profits. "

Clarkson is a twat. Always has been. But at least when he was younger he was an entertaining, relatable twat. Now he's old, richer than sin, and entitled as fuck.

[โ€“] [email protected] 7 points 1 day ago

I think it's the same Clarkson who bought a farm to avoid inheritance tax?

[โ€“] [email protected] 4 points 1 day ago

Total doughnut

[โ€“] [email protected] 33 points 2 days ago (9 children)

I'm not a farmer, I'm not a baker, I'm just a bread eater, but even I knew that 1kg was way too much wheat for a single loaf of bread. Turns out, yup. 1kg makes 2 loaves.

How does that change things? Well it means a loaf of bread contains 12.5p of flour, not 25p. So, instead of a loaf from a grocery store being about 5x as much as the price of the flour it contains, it's 10x as much.

Having said that, This isn't just a "capitalism" thing. There are many steps between the farmer selling raw wheat and a loaf of bread appearing on a store shelf. Many of them are unchanged since ancient times. I'm sure baker in the Middle Ages charged enough for his loaves of bread that he'd make a reasonable profit and that was centuries before capitalism was a thing.

In the modern world there are different facilities for every step. There's transportation which costs something at multiple stages. There's winnowing and milling the flour. There's buying and shipping the other ingredients. There's mixing the dough. There's baking the dough. There's packaging (and possibly slicing) the bread. And finally, there's the grocery store. To be useful, a grocery store basically has to be in a built-up area, which means high real-estate and related costs. It also needs to make enough margin to pay people to stock the shelves and cashiers to sell the loaves. The only truly modern part from all that that didn't exist in the Middle Ages is sales and marketing. Paying to send out emails or a flyer or whatever to advertise their items. My guess is that most of those steps operate on razor thin margins and make up for it by doing huge quantities.

Now, it's true that the system has flaws and inefficiencies. One glaring example is the lack of competition at many stages in many countries. In Canada, there are so few grocery store chains that the existing ones were able to literally fix the price of bread. So, of course when that happens both customers and farmers get squeezed.

I wonder if there ever was a "golden age of farming" when farming was a comfortable lifestyle. It seems to me that it has always been a very difficult career. If anything, it's probably at its best now under "capitalism". That isn't to say it's an easy job now, just that as difficult and stressful as it is now, it was even worse in the past.

It would be interesting though, just as an intellectual exercise, to imagine a perfectly fair world to figure out what the perfectly fair ratio is between the price of wheat and the price of a loaf of bread on the store shelf. If everybody were paid the exact same rate for their labour, and there were no excess profits generated that went to owners / landlords, how much of the final price of a loaf of bread on a store shelf should come from the raw ingredients of wheat, water, yeast, oil? How much goes to the baker? How much to the delivery drivers? How much to the shelf stockers and cashiers? Imagine it's a wood-fired oven, how much of the price of a loaf of bread goes to a lumberjack, even though their involvement in the whole process is really indirect?

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[โ€“] [email protected] 69 points 2 days ago (7 children)

Incomplete picture, need prices on the transport of the wheat, processing it into flour for bread use, transporting the flour to the bakery, bakery electric to run ovens, labor to run ovens, machines (probably) that slice and bag the bread, and trucks/drivers to distribute it to retailers, and the retailer's labor/overhead. All of that factors in the price from "wheat" to "bread," sure nobody in that chain is selling for a loss and they all make profit, but even if everyone operated at cost it's still going to be more expensive in "bread" state than "wheat" state for the simple fact that even if everyone "does it for cost" it will still add more to do more things to the product.

If he said "we sell wheat for 25p/kg and the store resells that same package of wheat for 1.40," he may have a point. Even then the point is "sell directly to end users and cut out the middle man then." Hell if buying weed has taught me one thing it's that the more people touch it the more expensive it gets, always get as close as you can to the distributor and buy in bulk.

[โ€“] [email protected] 27 points 2 days ago (2 children)

You are completely correct.

But that doesn't mean the price is always right.

Here in Belgium we had a year where the electricity was 6x more expensive. They changed the bread prices from around โ‚ฌ2.20 to around โ‚ฌ2.80 because of that (no idea why). Now the electricity has its normal price again, but the breads are still the same price.

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[โ€“] [email protected] 16 points 2 days ago (1 children)

Dont forget the farmers are being subsidized by the government so they have little risk. But noone seems to take note of that.

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[โ€“] [email protected] 56 points 2 days ago* (last edited 2 days ago) (1 children)

According to Past Clarkson, if Current Clarkson can't make good money farming then Current Clarkson shouldn't be a farmer. Simple as that.

And that is because Current Clarkson is the worst farmer ... in the world.

[โ€“] [email protected] 7 points 2 days ago
[โ€“] [email protected] 7 points 1 day ago

Lemmy shitposter learns about protest.

[โ€“] [email protected] 36 points 2 days ago

Heโ€™s not the sharpest egg in the attic, is he?

[โ€“] [email protected] 36 points 2 days ago (1 children)

Well Jeremy, somebody makes bread out of it.

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[โ€“] [email protected] 9 points 2 days ago

Well he's getting there

[โ€“] [email protected] 7 points 2 days ago* (last edited 2 days ago) (2 children)

pretty sure it doesn't take a kilogram of flour to make a loaf of bread, maybe a pound.

[โ€“] [email protected] 8 points 2 days ago (3 children)

It doesn't say flour. It says wheat.

[โ€“] [email protected] 3 points 1 day ago (3 children)

How much does a kilogram of wheat weigh?

[โ€“] [email protected] 8 points 1 day ago (1 children)
[โ€“] [email protected] 4 points 1 day ago (1 children)
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[โ€“] [email protected] 5 points 1 day ago

Probably between a kilogram of feathers and a kilogram of steel.

[โ€“] [email protected] 3 points 1 day ago

Like 3 Big Macs

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[โ€“] [email protected] 38 points 2 days ago* (last edited 2 days ago)

Lol, not discovers, just uses it a way that at this moment might serve him to further his own agenda.

It's just a business that has one "influencer" already on staff.

[โ€“] [email protected] 30 points 2 days ago (4 children)

This dumbass was happy that government was paying him not to do anything with his land for that show he had called Clarkson's Farm or something. I wonder when it started to hurt him so he started to pay attention...

[โ€“] [email protected] 35 points 2 days ago* (last edited 2 days ago) (6 children)

In the show, he started farming as a little side project during the pandemic. But he realised how much it sucked and how hard it was for people for which it is the sole source of income.

He's tried to help his neighbours with the shops and restaurants. I don't know how much of it is propaganda or not, but it seems genuine given his recent public statements about it.

If a stubborn bastard like Clarkson can change his mind about stuff like that, it's always good.

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[โ€“] [email protected] 23 points 2 days ago (4 children)

damn bread is only 1.40 there?

even the store brand enriched with sawdust bread here costs between 1.90 and 2.50

ACTUAL bread costs between 4.50 and can even be 6-7 if you buy the fancy bread

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[โ€“] [email protected] 5 points 2 days ago (2 children)
[โ€“] [email protected] 5 points 2 days ago (1 children)

He looks better under acceleration

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[โ€“] [email protected] 26 points 2 days ago (1 children)

Wait until he finds out how much we pay farmers in other countries for their goods

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[โ€“] [email protected] 22 points 2 days ago (2 children)

This is the man who punched somebody in the face when service workers went home and he was huuuungy

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[โ€“] [email protected] 15 points 2 days ago* (last edited 2 days ago) (3 children)

Honestly, I fucking like Clarkson.

Is he sometimes obnoxious? Yeah. Wrong? Definitely.

But like the role he's playing he's playing fucking amazingly. He's an entertainment person who doesn't have an entirely closed mind even though there's definitely a lot of shit in it. And he isn't overly political. Like he understands he can influence opinions a bit but he would never try to become a real politician. Would he?

[โ€“] [email protected] 14 points 2 days ago (6 children)

Heโ€™s a racist, he assaults people over sandwiches and is a vile, right wing piece of shit. Glad youโ€™re a fan of that.

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[โ€“] [email protected] 16 points 2 days ago (3 children)

I've not watched anything this person has been in, but every time I see him sharing his thoughts and opinions in publication he seems like a genuinely incurious, blathering moron.

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