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Cold-weather range hits aren’t as bad for EVs with heat pumps
(arstechnica.com)
This is a most excellent place for technology news and articles.
Is this really an article saying heat pumps are more efficient than resistive heaters? Yes, that is why heat pumps exist.
The biggest issue is the battery itself. If it gets cold enough you can have difficulty even charging an EV outdoors. I would be a lot more concerned with whether or not my battery is well insulated and heated. Heat pumps are great and should be the default, but unless you're going really far or have a very low range EV it's not a huge issue.
Yes, resistive heat is expensive, but that's only part of what makes heat pumps in cars more effective. They don't just heat your cabin, they heat your battery so you maintain range while it's cold out. Here's an article with more details and some pretty infographics.
The heat pumps also preheat the battery so it can charge in extreme cold.