Apple is very clear how they make their money. Desirable products at high margins, free customer support, and an ecosystem that encourages the purchase of additional devices and services.
They have also been very clear about their commitment to privacy, and have consistently led the industry in customer-focused privacy software. It’s the primary reason many customers choose Apple over their competitors.
Realistically, why would Apple blow up a $3.3T global success for an extra $10M? That 1/330 of the company value. For comparison, Apple sells ~$54M in Apple Pencils every year.