"We just say bingo"

I am asking myself the same thing. But unless it’s actually advertising I guess the answer is yes.

Might get interesting with twitter gold or whatever color the brand checkmate is.

Twitter can do whatever the hell they want on their own website. They have no obligation to be fair in whatever they decide to boost or hide (with the exception of outright illegal content, obviously).

How would that be illegal? What law in which country would have anything to do with how a privately owned company handles that?