this post was submitted on 28 Aug 2024
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Electric Vehicles

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Ford exec shakeup highlights shift in EV strategy (www.teslarati.com)
submitted 2 weeks ago by [email protected] to c/[email protected]
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Ford Motor Co. appointed Todd Willing the new Global Design Director for Ford and Lincoln brands worldwide. Willing was formerly the Global Design Director for Ford’s electric vehicle (EV) division, the Model e. Willing’s promotion leaves a gap in the Model e division’s team.

Electric vehicle sales have been on a decline this year for most EV automakers. Earlier this month, Ford suggested that it would focus less on pure EV production and shift plans to hybrid-electric vehicles. Willing’s promotion supports Ford’s upcoming plans.

“We’re committed to creating long-term value by building a competitive and profitable business. With pricing and margin compression, we’ve made the decision to adjust our product and technology roadmap and industrial footprint to meet our goal of reaching positive EBIT within the first 12 months of launch for all new models,” said Ford Vice Chair and CFO John Lawler.

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[–] [email protected] 7 points 2 weeks ago (1 children)

Ford has a “strategy”?

[–] [email protected] 2 points 2 weeks ago

Yeah the strategy is : don't cannibalize ice profits by releasing sensible evs.