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submitted 10 months ago by [email protected] to c/[email protected]
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[-] [email protected] 250 points 10 months ago

"each new connected TV platform user generates around $5 per quarter in data and advertising revenue."

Fuck me, this is the amount of money that's enough motivation for them to ruin my experience and make me angry?

I guess regular users have much higher tolerance to ads than me, but our home has a strict zero ad policy.

[-] [email protected] 74 points 10 months ago

A quick check online says that Samsung--which has about 25% of the global market--sold at least 1M OLED televisions and 8.3M QLED televisions in 2023. So, let's say that they sell 9.5M televisions annually (I'm not sure if the numbers are global or US-only); that's $190M in pure profit from advertising alone. For a billion-dollar plus corporation, that might seem small, but it's certainly enough to get them to take notice.

[-] [email protected] 49 points 10 months ago

Samsung is also trying to make its ACR data more valuable for ad targeting, including through a deal signed in December with analytics firm Experian.

This should add to their profits.

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this post was submitted on 19 Aug 2024
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