I'm sorry but did the company not have anyone in their org who has had kids???
Bassinets are, as mentioned, used for 5-6 months. Reselling expensive baby gear that's only used for the first months of infancy is very common. Established companies, like those making baby carriages or car seats, know this and make their money upfront at purchase time, preying onrelying on baby-braineddoting parents with more money than sense to buy the latest and greatest.
The people designing this product and/or their financiers should be ashamed of themselves.
Or they could have open-sourced the protocol and relied on dudes like this one to keep it going: