because any successful mechanism will need to be actually useful to advertisers

No.

It's, by the way, one thing every child should be taught to say, and traditionally an important part of one's upbringing, and one strongly eroded in the last 20 years.

Simultaneously to that various people with strength are putting before us sets of false choices all leading to the same result, and we pick "the lesser evil" only to avoid saying "no".

We don't owe advertisers shit. They can go fuck themselves with a dry aspen stick. We don't owe Facebook shit. They can go swim in sewers. We don't owe Mozilla shit. They can go milk bulls.

Just no and nothing in exchange for something we don't owe them.