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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)
submitted 3 years ago by to c/technology@lemmy.world
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[–] -3 points 3 years ago (6 children)

Everybody has a breaking point, right? This could have been the breaking point for many people.

Something that literally makes no difference, like a name change?

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  • [–] 3 points 3 years ago (4 children)

    There's a reason McDonald's isn't called Kroc's.

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  • [–] 0 points 3 years ago (3 children)

    If McDonald’s changed their name it works make no difference at this stage.

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  • [–] 4 points 3 years ago (2 children)

    I don't think you understand how important branding is.

    https://klintmarketing.com/35-rebranding-fails/

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