this post was submitted on 24 Jul 2023

1757 points (98.9% liked)

Technology

technology@lemmy.world

88,272 readers

14,979 active

2,676 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related news or articles.
Be excellent to each other!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
Check for duplicates before posting, duplicates may be removed
Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 3 years ago

moderators

L3s@lemmy.world

enu@lemmy.world

technopagan@lemmy.world

L4s@lemmy.world

L3s@hackingne.ws

Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)

submitted 3 years ago by BlackRose@slrpnk.net to c/technology@lemmy.world

299 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] Whirlybird@aussie.zone 0 points 3 years ago (3 children)

If McDonald’s changed their name it works make no difference at this stage.

parent

hideshow 3 child comments

[–] FlyingSquid@lemmy.world 4 points 3 years ago (2 children)

I don't think you understand how important branding is.

https://klintmarketing.com/35-rebranding-fails/

parent

hideshow 2 child comments

[–] Whirlybird@aussie.zone 0 points 3 years ago (1 child)

I do, but it’s irrelevant when a company has 500 million users.

parent

hideshow 1 child comment

[–] FlyingSquid@lemmy.world 3 points 3 years ago

Those examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.

parent