Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

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[–] 4 points 3 years ago

Unless it's since changed hands again, he did actually buy the domain back from PayPal ~6 years ago: https://www.techspot.com/news/70077-elon-musk-buys-back-xcom-paypal.html

It's why x.com currently redirects to twitter.

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