I would guess that their personal reach over the name is pretty limited by a number of factors, including that the town itself has quite a significant similar claim itself. “Oxford Brookes” university, for example, is not a part of Oxford the Ancient University, but it certainly helps their brand to be next door (and as far as I know it’s a perfectly fine institution as far as these things go).

The issue with the Future of Humanity Institute would be almost the other way around: that as long as it’s in-house, the university can hardly dissociate themselves from it.