I don’t really think he knows this site’s culture at all. No one is dissuading people from reading theory lol
How some people put this pseud on a platform is beyond me. He falls into the pit of most Western Marxists where they are either completely idealist and treat Marxism as some literary analysis or completely mechanistic who thinks that even discussing the role of ideology or conscious human activity is "idealist." In other words, his analysis is not particularly dialectical, only instead of erring on the side of idealism like the majority of leftists, he errs on the side of materialism. But you don't get points for being undialectical just because you aren't an idealist.
And he's overall not very bright either. There's that embarrassing thread about why sitcoms don't have school shooter episodes and instead of tying this to the production of sitcoms and how syndication, which forms the lion share of a sitcom's profit, requires sitcom plots to reset back to a status quo at the end of each episode, he had some dumbass contrarian explanation on moralism (another favorite word abused by the mechanists) or some other bullshit. That massive tl;dr blog post on how propaganda shouldn't be characterized as brainwashing falls apart with the trivial observation that Burgerlanders are orders of magnitude more brainwashed than their imperial core peers while at the same time living in worse material conditions. Can't shoehorn in dependency theory or unequal exchange to explain why Burgerlanders are more susceptible to propaganda.