I've known companies where a VP title doesn't mean much of anything. At the end of the day, he takes orders from the CEO and the board. What do you expect him to do?

The only thing that would make people happy would be reversing the changes. Is he gonna come out and say "hey everybody, I've unilaterally made the decision to go against the board and reverse the changes"

They would just delete the post and fire him.

Or would he say "yes we are a very bad company and our CEO did bad things. I'm very sorry but this is the best I can do"

He's getting a sit down and is lucky if he doesn't get fired.

There's literally nothing he can say that will a) stay in line with his job title and b) alleviate the concerns of the users

Also "just taking orders" is a valid defense for many many many transgressions. It only really breaks down when we start going into crimes against humanity / war crimes like at the Nuremberg Trials. And I don't know about you, but a private company exercising their God given right to fuck their consumers is a bit different than mass genocide.

Having said all that, and on a tangent. What would you do? You're a Nazi soldier. You're not a zealot, just the average Joe Schmoe who joined the army because of a long family history. You think of yourself as a good and tolerant person and don't really like the Nazis but you go along with it because you rather like breathing.

Your commanding officer gives you a gun and tells you to shoot a Jew in the head. If you refuse, you get sent to prison for insubordination or maybe just get shot in the head right on the spot.

What do you do? If you kill the Jew, you end up getting tried for war crimes after the war and boom you're getting executed anyway.

Really the best thing to do is shoot yourself in the head because you're busted either way. That's the position people like the VP are in. There's nothing you can do. I don't blame him the slightest- he's doing his job. Blame the people giving the orders.