And Apple released a letter that sounds petty and greedy.
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Seeing horrible actors like apple getting fined gives me a nice hit of dopamine.
1.8 billion is around 2% of their last year's net income. At least it's a bit better than the insignificant wristslaps companies tend to get.
Even though the Commission has fined the company concerned, damages may be awarded by national courts without being reduced on account of the Commission fine.
So if/after Apple's appeal is declined, Spotify - the driving force of this EU investigation - can sue Apple for damages with additional cost to Apple.
For a middle class person, that’s equivalent of being sued for €1000, with a good chance of getting away with €100 even when losing. When will fines for big multinationals ever be adequate?
According to this, the fine includes a punitive damage:
Vestager said that the lump sum of €1.8 billion had been added as a deterrent since the basic amount of the fine, which she compared to a "parking ticket," would have been quite small.
The total fine of €1.84 billion amounts to 0.5% of Apple's worldwide turnover, according to Vestager.
Still not enough in my opinion, but hopefully if this sticks, future damage awards will be even higher. In any case, there will be a lot more fines and regulations coming down on Apple into the future (thanks in large part to the DMA), so even though this is just a single instance, they will hopefully add up pretty significantly in the coming years.
$1.8B is quite a chunk, and the EU is not shy about levying further fines if the behaviour continues.
While I do agree that the fine could be higher, this is not like a US regulatory lawsuit. In the EU, fines have to be paid immediately, and Apple can appeal if it wants and may receive some of the money it paid back. Apple doesn't get to drag it out, and there are no out of court settlements that usually get the fine amount down.
So doesn’t Spotify pay them the 100 dollars a year to be a developer? So Apple says they get nothing for from Spotify for developing the platform and tools, but they’re outright lying. And if the 100 isn’t enough increase the price.
Apple just seems like a crying baby in this letter.
$100 top Apple is literally nothing. So are they technically lying? Yes. But in all actuality $100 means nothing to them.
There’s a LOT to complain about Apple, but this is just semantics.
In case anyone is wondering where the money is going: The EU budget. The EU doesn't really get to keep it though because membership fees will be lowered by that amount next year so the actual windfall goes to member state budgets.
Apple have been getting so many giant fines that it makes me think the EU have really just found their own way of taxing them. Which I'm in favour of.
Nice to see a reasonably sized fine. In the US it would be like 5 million and they'd spend 10 times that fighting it in court and still not affect their profits for the month.

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