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[–] 44 points 3 years ago (14 children)

Intel says the rebranding “better aligns to customer requests” to simplify its processor names

But it doesn't simplify the processor name!? Instead of i5, we now have to say "core 5" or "intel core 5".

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  • [–] 25 points 3 years ago (2 children)

    Even worse ... we have to specify between "Core 5" and "Core Ultra 5"

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  • [–] 18 points 3 years ago

    "I'd like to order the newest chip you got. The Beyond Plus Ultra Core Ultra 5+ Supreme Deluxe. No, I will not accept the Beyond Plus Ultra Core Ultra 5 Supreme Deluxe. That is last gen garbage from last week."

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  • [–] 11 points 3 years ago (2 children)

    I have a feeling everyone's going to end up calling them i9s anyways

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  • [–] 8 points 3 years ago

    They don't seem to understand where the customer confusion comes from. A lot of people out there don't really realize that a Core i7 could mean very different things because that name has been slapped on new CPUs for...15 years. They delineate product generations as part of a model number (2600k, 6700k, etc). There is so much ambiguity when someone just says their computer has a Core i7, non tech-savvy folk aren't going to remember the string of numbers that comes after that.

    AMD copied them, and that probably leads to similar confusion.

    Apple seems to be the smart one in the room when it comes to CPU naming. The generation of the product is right there in the first part of it's name: M1, M2, etc. The performance class is suffixed (no suffix, Pro, Max, Ultra).

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  • [–] 6 points 3 years ago (5 children)

    Before it was Intel Core i5 so it's simpler than the old name

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  • [–] 8 points 3 years ago (4 children)

    Well officially yes, but I don't know anyone that consistently called it "Intel Core i5" instead of just "i5". And I don't see that happening with just "5".

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  • [–] 8 points 3 years ago* (3 children)

    "Which processor do you have?" "5"

    said nobody ever

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  • [–] 8 points 3 years ago (2 children)

    That's exactly the point I'm trying to make. "i5" as an answer would've made sense, but "5" doesn't

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  • [–] 7 points 3 years ago* (1 child)

    I get it - I was just emphasizing it :P

    Was there a problem with the naming? I don't see why they'd change it given they've spent a long time building the brand.

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  • [–] 4 points 3 years ago

    Ha okay. I wasn't quite sure whether you're emphasizing or did misunderstood me.

    Honestly I have no idea what the issue was with the old naming scheme. Didn't they just recently introduce an i9? Why not continue with an i11 etc instead of this Ultra nonsense.

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  • [–] 31 points 3 years ago (7 children)

    “intel core 9 ultra” sounds like something apple would name

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  • [–] 22 points 3 years ago (3 children)

    Let's just have Microsofts Xbox division name then.

    • Intel Core 5
    • Intel Core 5 ultra
    • Intel Core 5 series Ultra
    • Intel Core 5 series Ultra pro
    • Intel Series Ultra Core Pro 5
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  • [–] 26 points 3 years ago (4 children)

    Yeah, removing one character isn't gonna simplify things if we're taking on more stuff at the end.

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  • [–] 7 points 3 years ago* (3 children)

    Core 5 Pro Max Ultra HD and Knuckles

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  • [–] 17 points 3 years ago (2 children)

    Drug dealer character Stringer Bell in 'The Wire' had a good scene where he talked about the business strategy of repackaging and renaming something when you are unable to raise the quality of a product. Just rename it and customers think it's better.

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    [–] 15 points 3 years ago (1 child)

    So what's faster? A Core 7 or a Core Ultra 5?

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  • [–] 12 points 3 years ago

    Intel marketing seems to be going all in on using generic names to trick people into buying lower end parts. They changed the marketing of Celeron/Pentium to the most generic "Intel processor" line up. Now when you specify to make sure you buy an "ultra" chip it's easy for the layman to buy the lowest end chip out of ignorance.

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  • [–] 10 points 3 years ago (7 children)

    Man, I guess I'm at least middle age now. I remember thinking my first custom build's processor was definitely gonna have to be one of these brand new badass i7s.

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  • [–] 12 points 3 years ago (3 children)

    My first PC, custom built, was an Intel 486DX4 100Mhz. 4MB RAM and a 800MB HD. Paid in a currency that doesn't exist anymore.

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  • [+] 4 points 3 years ago* (last edited 3 years ago) (2 children)
  • [–] 2 points 3 years ago (1 child)

    You'll still know what the numbers at the end mean

    "Though Intel does promise to keep the generation of a chip noted in the codename, i.e. 'Core 9 15900K'." [1]

    [1] https://www.pcgamer.com/intels-ditching-the-i-in-core-i5i7i9-and-will-stop-calling-out-chip-generations/

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  • [–] 7 points 3 years ago

    Nice, Intensive Care Unit 5, I cannot wait.

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  • [–] 6 points 3 years ago

    So they remove the i, but add 'Ultra' for high performance CPUs. 🤦🏻‍♂️

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  • [–] 5 points 3 years ago (10 children)

    My computer has an Intel i7 930 (pre 2010) and a 3xxx series Nvidia GPU, ask me anything.

    I get about 20 FPS in Elden Ring. I can run Stable Diffusion fine though.

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  • [–] [S] 3 points 3 years ago (5 children)
  • [–] 3 points 3 years ago (1 child)

    I mean, why not? If you're not necessarily a gamer or need computing power for dev stuff, why buy the latest and greatest?

    In the end, buying new hardware every other release is also just consumerism. The performance of a modern day mid range CPU is absolutely overkill for everyday use

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    [–] 4 points 3 years ago

    Seems strangely derivative…

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  • [+] 2 points 3 years ago
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