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Apple Will 'Watch Everything Burn' When AI Bubble Bursts - Ed Zitron (www.macrumors.com)
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Apple Will "Watch Everything Burn" When AI Bubble Bursts - Ed Zitron (www.macrumors.com)
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This is an automated archive made by the Lemmit Bot.

The original was posted on /r/technology by /u/ControlCAD on 2026-07-29 03:10:31+00:00.

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Apple Will 'Watch Everything Burn' When AI Bubble Bursts - Ed Zitron (www.macrumors.com)
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Apple Will 'Watch Everything Burn' When AI Bubble Bursts (www.macrumors.com)
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Apple Will 'Watch Everything Burn' When the AI Bubble Bursts (www.macrumors.com)
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Apple Will 'Watch Everything Burn' When the AI Bubble Bursts | Ed Zitron (www.macrumors.com)
submitted 1 month ago* by to c/apple@lemmy.zip
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(…) Apple Intelligence was both the worst and best thing to happen to Apple as far as the AI bubble goes.

It was a mass-radicalization of its users against AI – an attempt to cram a barely-functional series of add-ons that nobody asked for in the most-obtrusive way possible, with summaries that were almost immediately turned into memes and a new Siri that was, somehow, even worse than the old Siri.

And I think that told Apple to pump the brakes. It's barely spent anything on capex. It's barely done anything with AI. Despite headline after headline claiming it's "falling behind," nobody can really explain what it is it's falling behind on or why it matters. People hate Apple Intelligence, and I think Apple knows that, and so they're going to jingle the keys for the markets by putting "AI" on stuff without ever really putting their back into it.