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A family owns 100k USD worth of Lego sets.
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Family wants to sell it. Family puts it on consignment at a store called Bricks and Minifigs. That means that the family still owns the sets, they are just selling it through the store and the store gets a commission for each sale.
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Through a combination of poor record keeping and legal fuckery, the sets go missing. What happened to the sets is currently up for legal debate, but the prevailing theory is that the Bricks and Minifigs corporate office engineered a hostile takeover of the store to take control of the sets, and then used the ensuing chaos as an excuse for the sets going missing.
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The family asks for the missing sets back, and the corporate stonewalls them and threatens legal action
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The family decides to get a YouTuber, Reckless Ben, involved. He goes to extraordinary lengths to try to get the missing sets back from corporate. Due to those extraordinary lengths, he was able to document significant evidence of dishonesty from corporate executives, as well as police corruption and collusion. That is to say, there is significant evidence that the corporate executives are personally commanding the police to harass Reckless Ben. Also due to the police corruption, he gets arrested multiple times.
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The internet gets involved. There is now a debate as to what Reckless Ben should or should not have done. One side argues that he was needlessly reckless and put himself and the family in a lot of legal trouble. The other side argues that his actions were the only thing that could have allowed the story to go viral, which in the long run was a net positive by exposing the corruption in the police department and in the company
The reason this story is going viral is because:
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It's a lot of money that was stolen. 100k isn't small.
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This wasn't some regular thief. The alleged thief is a multimillion dollar company.
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The company is using legal loopholes and colluding with the police to silence any reporting on this story