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submitted 2 days ago* (last edited 1 day ago) by Deep@mander.xyz to c/technology@lemmy.world

The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

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[-] bstix@feddit.dk 8 points 9 hours ago

It would be interesting to calculate the user's value of the time wasted on this shit.

My guess is that online advertising has a negative return for society as a whole. It should be illegal.

[-] arcine@jlai.lu 12 points 22 hours ago

I wonder how much money people have wasted buying my data. I have ad blockers everywhere, I never see a single ad or sponsored message, if their system actually works it should be marked worthless.

[-] Etterra@discuss.online 20 points 1 day ago

You can't generate ad revenue from me if I have ad blockers.

[-] uenticx@lemmy.world 11 points 1 day ago

Until you log into gmail and give them a fingerprint to share around. They still track you unfortunately.

[-] Aussiemandeus@aussie.zone 7 points 1 day ago

Then how do you support our corporate overloads?

[-] Etterra@discuss.online 4 points 1 day ago

They'll just have to eat the money they already have.

[-] Aussiemandeus@aussie.zone 5 points 1 day ago

Let them eat cash,

[-] Evotech@lemmy.world 54 points 1 day ago

You use an android because you like it

I use an android to drive advertising revenue down

We are not the same

[-] rumba@lemmy.zip 17 points 1 day ago

I use an android because Apple has been insufferable about allowing users to run that they want to run and customize their phone how they want to customize their phone.

Google is now showing signs that they want to do the same.

I will move to a linux tablet, watch and a cellular wifi AP if I have to

[-] FG_3479@lemmy.world 10 points 1 day ago

You should try GrapheneOS. It has no Google crap installed by default, and if you install Play Services for apps that need it, it will be sandboxed so it can't track you or limit sideloading.

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[-] Epzillon@lemmy.world 57 points 1 day ago* (last edited 9 hours ago)

This feels like a good post to mention AdNauseam! For anyone who wants an adblocker that helps more than just you! It basically blocks ads but also sends a click request to every ad that should have been loaded. The data being sent with this request contains spoofed garbage data that makes the tracking data sets lose value. It also keeps a funny metric on how much the estimated cost for your clicks is :)

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[-] UnderpantsWeevil@lemmy.world 24 points 1 day ago

The top 10% of profiles: heavy desktop users — generate 43% of all advertiser value

Helps explain why Microsoft has started injecting ads into the OS so aggressively.

[-] UltraGiGaGigantic@lemmy.ml 7 points 1 day ago

Im priceless. Or worthless.

[-] Tattorack@lemmy.world 71 points 1 day ago

Well let's see...

  • I've used Firefox with uBlock Origins pretty much as soon as uBlock Origins came out. I'm now using Librewolf.
  • Im using a YouTube extention that automatically skips sponsers and adreads.
  • I don't use Google for my searches. Haven't for over 10 years.
  • I use Spotify on my PC, with the Bash Spot X patch.
  • My OS is also Linux, so no built-in ads.
  • On my phone I have AdAway installed.
  • I patched my YouTube app with ReVanced Manager, giving me block against ads, sponsers, and adreads.
  • I don't use Spotify on my phone, instead opting to download music I bought from artists (typically Bandcam) or get through Soulseek.
  • I use Firefox on my phone too, with uBlock Origins. Did that for nearly as long as my PC.
  • I also don't use Google for my searches there.

I'm very curious about what my value to Google is, considering all that.

[-] kent_eh@lemmy.ca 33 points 1 day ago

It's crazy that we have to go to that much effort just to have a reasonably pleasant online experience.

[-] Epzillon@lemmy.world 13 points 1 day ago* (last edited 1 day ago)

Basically same,

  • Linux and Graphene
  • IronFox/Zen Browser with Adnauseam, Sponsorblock, DeArrow and ClearURLs
  • Mullvad VPN with AdBlock (off because of Adnauseam).
  • GrayJay instead of YouTube.
  • SimpMusic + Locally downloaded songs for music.
  • Local media server for movies

Only places i have yet to tighten privacy (AFAIK) is email and chats (did make a burner acc on Discord and deleted the old one though). I dont use social media apart from the fediverse. All those accounts are deleted.

Update:

I do use K9 Mail and Thunderbird for email clients and F-droid and Aurora Store as an app store replacement.

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[-] Squizzy@lemmy.world 17 points 1 day ago

Your location data. You help with traffic notifications, harveating of networks in relation to your location. Even if you dont use maps.

What is bash x spot?

[-] Tattorack@lemmy.world 15 points 1 day ago

I got it reversed, it's spot x bash. But it's bash script that modifies the spotify client to remove all ads. Doesn't give you premium features, only removes ads. The script must also be run every time spotify updates.

Check it out.

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[-] hansolo@lemmy.today 7 points 1 day ago

Since Feb 2025 Google started using browser fingerprinting to track users. While you don't see the ads, they're still building a profile on you.

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[-] InFerNo@lemmy.ml 16 points 1 day ago

High-value, low-value

😑

[-] SkunkWorkz@lemmy.world 7 points 1 day ago

Google is a femcel

[-] KatherinaReichelt@feddit.org 35 points 1 day ago

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

Just imagine how much people have to buy through ads to justify this amount of ad spending.

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[-] phoenixz@lemmy.ca 161 points 1 day ago

Imagine if humanity would spend all this energy and effort into things that would actually benefit humanity world wide. Medicine and medical personnel, food research and production, education, housing, care for the elderly....

Oh man, this world could be so nice...

[-] Debs@lemmy.zip 14 points 1 day ago

I think about this all the time. Tech company spends $19 billion more in ai, etc. Meanwhile, my local school system is firing teachers over a $500,000 shortfall.

[-] Alpha71@lemmy.world 64 points 1 day ago

We're still basically monkeys with nukes.

[-] pathos@lemmy.ml 2 points 1 day ago* (last edited 1 day ago)

Are you saying Google search is not beneficial or Proton's price gauge report is not beneficial?

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[-] MithranArkanere@lemmy.world 13 points 1 day ago

And the assholes only give me back like 2 bucks.

Tax them and turn that into a UBI.

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[-] flop_leash_973@lemmy.world 5 points 1 day ago

That might be what they pay Google to advertise to those groups. But do they manage to get that much profit out of those advertisements from those groups?

I know it is not true to say that "advertising doesn't work on me" but I wonder if the revenue the advertisers are getting out of that professional man in MT adds up to anywhere close to $17,929/yr worth of sales of their products/services.

[-] belochka@lemmy.world 5 points 1 day ago

Some people might think it's nonsense to pay more to reach some group than it gives directly, but there might be a degree of diffusion such that it's not.

Suppose, that computer-savvy woman is the source of advice for her many friends after trying some things out or whatever.

Suppose, that professional man uses occasionally a free tool for their task, that seems to be "first page in Google", but is in fact the most familiar from 8 things listed on that first page.

Then they use it again or their coworkers or friends know that the tool exists. Then eventually they might buy it.

It's all probabilities, but those that spread.

Why did I even write this, it's obvious.

[-] osanna@lemmy.vg 52 points 1 day ago* (last edited 1 day ago)

I've made it as hard as i can to track me. And I will continue to do so. Fuck advertisers.

[-] FatVegan@leminal.space 15 points 1 day ago

At this point it has become my hobby

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[-] vogi@piefed.social 14 points 1 day ago

Don't wanna see you slacking doing low-value searches! Brb writing a a script generating some high-level net traffic, so they waste more money on me.

[-] hansolo@lemmy.today 12 points 1 day ago

That's not wasting money, that's literally generating money for them.

Buying local and obscuring your searches are how you starve the beast.

[-] vogi@piefed.social 7 points 1 day ago

Oh wait, i forgot i was stupid 😭

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[-] yaroto98@lemmy.world 38 points 1 day ago

I need to start poisioning my data more and make it stupid expensive to advertise to me.

[-] REDACTED@infosec.pub 30 points 1 day ago

I just got this ad which just felt hilarious as I've no connections to Ghana

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[-] arc99@lemmy.world 17 points 1 day ago* (last edited 1 day ago)

I expect my price is through the floor. Living in Ireland with ad blocker enabled and Google set to disable ad tracking and personalized ad delivery. Even when I use their YouTube app and am compelled to see ads, many of them are bottom of the barrel garbage for pay to win games / casinos and outright scams because Google can't match a more lucrative campaign against me.

It's funny because I also listen to podcasts on Spotify and the podcasts are so bereft of matching campaigns the ad break starts and stops almost instantly. The only one that doesn't is Behind the Bastards which repeatedly inflicts 2 minutes of plugs for other Cool Zone Media podcasts that I'm habituated to auto skip through.

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[-] SocialMediaRefugee@lemmy.world 2 points 1 day ago

Wild that one of the most desirable regions, Durham NC, is within 1 hr of one of the least, Greensboro NC.

[-] Crystalbound@lemmy.world 65 points 2 days ago* (last edited 2 days ago)

What defines advertising value to calculate this?

I dont buy anything online, Amazon or otherwise. And I dont engage with any ads unless by mistake. I suppose there is value in market research itself but nobody is making any sales revenue off somebody like me.

[-] TheTechnician27@lemmy.world 139 points 2 days ago* (last edited 2 days ago)

but nobody is making any sales revenue off somebody like me.

Everybody who thinks this is definitely having sales revenue made off of them. It needs to be restated forever in discussions like this that the metric for success in online advertising is not largely "oh shit, I could go for one of those right now".

Those are what stick out in our mind because we remember them. I really did see an ad for Roblox as a kid and immediately go start playing. But sooooo much of advertising is subconscious to a point that we couldn't possibly measure its true effect except by statistics.

Even beyond what we purchase: I've been bombarded with sponsorships for Raycons for years. Even with SponsorBlock on YouTube, sometimes they leak through. I will never buy a Raycon product. But I still occasionally talk about them, inadvertently advertising them, simply because they're a good punching bag. I watched a whole video reviewing what pieces of shit Raycons are. Fuck it: I'm talking about Raycon right now. And that's still among the worst-case scenarios for the advertiser. So much of advertising isn't "I want this product now" or even "this product looks desirable"; it's headspace.

The idea that advertisers' psychological manipulation just doesn't work on certain people needs to die and stay dead. If you saw it, it had an effect on you, and any effect is a better effect than nothing. If you realize an advertisement worked on you, the advertisement has failed part of its job.

[-] morto@piefed.social 52 points 1 day ago

People think they're not targets because they don't do certain things, but not being part of a group also says a lot about you! User blocking ads? This is information about you. User doesn't buy online? Also information about you. Everything is information and everything together is a valuable consumer profile

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[-] RabbitBBQ@lemmy.world 32 points 1 day ago

What's really crazy is that other than the fact all of this data is collected about you and freely sold among all these companies while it's nearly impossible to see your own information or try to correct inaccuracies. It's like a social credit score and online systems are very good at following people between devices.

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this post was submitted on 29 Apr 2026
742 points (98.7% liked)

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