“ We have unusually strong marketing connections; Vitalik approves of us; Aella is a marketing advisor on this project; SlateStarCodex is well aware of us. We are quite networked in the Effective Altruism space. We could plausibly get an Elon tweet. ”

From the short investor spiel document. Also they want to just bypass the FDA?

other discussions
 

There is a discussion on Hacker News, but feel free to comment here as well.