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[–] 403 points 2 years ago (33 children)

These tech companies have underestimated their utility. They are mostly providing mindless time wasters. If you try to charge money or create inconvenience, people will look for something else to do.

Their attention is your lifeblood, and you’re actively giving them reasons to look elsewhere. The VC grow-at-all-costs business model is fundamentally flawed. It doesn’t scale when profitability becomes a priority.

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  • [–] 62 points 2 years ago* (last edited 2 years ago) (16 children)

    Their attention is your lifeblood, and you’re actively giving them reasons to look elsewhere.

    👍

    My attention is all the currency YouTube will ever get from me - and it should be enough. If I post videos to YouTube (for nothing in return) and I talk to people about videos I saw on YouTube or link them to videos - then I am a net gain for Google and they should treat me as such. If anything, they should be working (nicely) to try to get me to want to pay (or view ads) and just be thankful I'm there if I don't pay (or view ads). Instead they've chosen to work at ensuring everyone is so goddamn pissed off at their bullshit that they'd rather make it their full-time job to never give them another dime. Good job, Google! Smart!

    Edit: Oh look, half a dozen lectures about how Google has to make money somehow. Hi there YouTube shills, I thought I would see you here.

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    [–] 238 points 2 years ago (9 children)

    There are no better adblockers, uBlock Origin is all you need and is already updated to bypass it.

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  • [–] 114 points 2 years ago (8 children)

    Unlock origin is the adblocker that people are installing. There are a lot of people with shitty adblockers out there, I guess they are switching.

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  • [–] 188 points 2 years ago (25 children)

    After YouTube started filling their search results with mostly shorts, I stopped using it for new stuff. It's terrible now.

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  • [–] 63 points 2 years ago (6 children)

    Yeah youtubes attempt at being tiktok is just awful and they don't even have options to not have shorts show up in the feed. On top of shorts just being inferior versions of regular videos without functional controls

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    [–] 155 points 2 years ago (32 children)

    Didn’t know about SponsorBlock until all this started. So many just found out ad blocking is possible.

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    [–] 151 points 2 years ago (19 children)

    There’s also the option of biting the bullet and paying for YouTube Premium.

    No. Never. I'd rather stop using YT at all than giving in to coerced user-tracking.

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    [–] 131 points 2 years ago (20 children)

    I love that all the centralized social media networks are scrambling to become shitty for profits right around the time users are realizing that they don’t need centralized servers to host their user-generated content. Users can take their content wherever they want and let these platforms die.

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  • [–] 60 points 2 years ago (8 children)

    I'm not sure if we manage to do the same for video though; hosting these costs a lot more.

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  • [–] 33 points 2 years ago (7 children)

    This 100%. Look at forums. Back in the early days, there were lots of little independent forums. Sites like Reddit took over because you could easily keep your identity across multiple forums and see the content from all your communities on one page. We gained convenience, but didn't think too hard about what we were losing or who we were losing it to. Then along came enshittification and we are collectively realizing what we lost. Federation is of course the solution. As I see it, the only missing piece is monetization. Platforms like YouTube make it easy to monetize page views, Twitter / X is doing the same. That's much harder in the fediverse.

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    [–] 98 points 2 years ago (10 children)

    Youtube is a perfect example of why ad blockers exist. They use ridiculous ad volumes and spy on their users for data to sell.

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    [–] 90 points 2 years ago (3 children)
  • [–] 84 points 2 years ago (9 children)

    And they increased the fucking price for YouTube premium.

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    [–] 83 points 2 years ago* (last edited 2 years ago) (12 children)

    Meanwhile, Youtube engineers and uBlock Origin volunteers are in a war of attrition, updating both the website (youtube, to block ublock) and uBlock Origin (the ad blocker, to unblock the ublock blocker) multiple times a day every day

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    [–] 81 points 2 years ago

    Ublock Origin works

    Brave is ass

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  • [–] 71 points 2 years ago (8 children)

    Switched finally to ff. So I guess thank you google.

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    [–] 68 points 2 years ago (10 children)

    Spread the word to install firefox based browser, use different frontends to block youtube ads in browser, Invidious and use piped youtube apps on android to block youtbe ads: Newpipe

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    [–] 58 points 2 years ago (16 children)

    I had uBlock Origin installed since forever, are people just finding out about it?

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    [–] 54 points 2 years ago (17 children)

    NewPipe in my mobile and FreeTube in my desktop. Fuck you Google

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    [–] 48 points 2 years ago (23 children)

    Just this morning all the posts (here on Lemmy) were about how everyone was uninstalling their adblockers.

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  • [–] 133 points 2 years ago (9 children)

    People should be uninstalling Chrome instead.

    Adblocking still works fine on Firefox. Just update your UBO filters.

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    [–] 48 points 2 years ago* (27 children)

    They should fucking do an experiment - 2€/$ a month for an ad-free subscription and 3€/$ a month for higher video quality+no ads subscription. I would fucking pour my money into it.

    Oh wait, that would not solve lack of sponsorblock. I guess I am not interested then...

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    [–] 41 points 2 years ago (8 children)

    Not everybody is.

    That's the thing, even if 95% of users currently using ad blockers block ads anyway or leave the service, YouTube still wins big.

    They aren't worried at all about alienating users from which they can't extract ad revenue. Those on the margin that turn off ad blockers or subscribe to a paid plan are the target, not everyone else.

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    [–] 39 points 2 years ago (8 children)

    So today I've seen this article saying YouTube failed and another saying they've succeeded because of record uninstalls of adblockers.

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    [–] 38 points 2 years ago

    who could have seen this coming

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  • [–] 37 points 2 years ago (2 children)

    I don't know what the whole fuzz was / is about, it's years now that I unwillingly watched ads, anywhere. So easy, piehole, newpipe, avoid any Microsoft shit, you just have to be ready to learn a bit, it's not rocket science. Ok, rocket science helped, but that's not the point...

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    [–] 36 points 2 years ago (1 child)
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    [–] 35 points 2 years ago (4 children)

    I dont even mind ads when its like one minute for 20 minutes of footage. Pluto TV is free to use and has commercial breaks but they never really bother me because they aren't that annoying and i get a lot of MST3K before I watch them. Youtube ad are cancer in comparison.

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    [–] 34 points 2 years ago

    The race is on. Bitch.

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