Kirkland signature wine and spirits (and tons of other Kirkland brand stuff). Not necessary better, but it's so much cheaper and so close to quality that it's a bit brainer to buy it over more expensive stuff. Plus,on a lot of instances the Kirkland signature is made by big companies and rebranded as Kirkland.

Pretty much any store-brand toothpaste is probably going to be a lot cheaper than "branded" products, and will have the required amount of fluoride within it to keep your teeth healthy which is far and away the most important ingredient in any toothpaste. The entire toothpaste industry is mostly all marketing.

• Almost all paper goods, specifically Kirkland brand.
• Canned veggies are all the same as well, so whatever’s cheapest
• most dried herbs and spices
• staples like flour, butter, sugar, oil, etc. they are basic and as long as you are getting the kind you need (like AP flour or dark brown sugar) there isn’t any room for differences that the average consumer could notice anyways

Aldi has Frosted Mini-wheats that keep don't get as soggy and hold on to the frosting longer.

Aldi's brand of bagels is better than Thomas for me and are about half the price. There's something that tastes oddly "sugary" about Thomas bagels in comparison.

Canned and processed food. Store brand os usually much cheaper and tastes the same if not sometimes better than the big brand names.

Great Value Ranch Corn Chips are superior to Cool Ranch Doritos. Actually, quite a bit of GV stuff is as good if not better than the name brand they are knocking off. Not all of it, though.

Kirkland Hotdogs are superior to Ballpark (but I mean, that's incredibly easy since ballparks suck) and I think are more comparable to a Nathan's or Hebrew National; although those last two are still better than Costco's signature dog.

Clover Valley (Dollar General brand) has the best fig newtons and cake snacks around. Way more flavorful and moist than the name brands Hostess or Little Debbie. Also their pop tarts.

Basically anything Kirkland signature branded, including medicines sold over the counter. Compare Kirkland signature ibuprofen count + cost vs brand name in store sometime. The difference is staggering.

My children will only accept No Name (it's a store brand here in Canada) ranch dressing. I've gotten name brand ones on sale before and they were not impressed.

Soda comes to mind. I like generic fudge sticks better than the Keeebler stuff too.

I really like Food Lion's Dr. Perky over Dr. Pepper. I know it's like really strange but the Dr. Perky is quite good. Also, Food Lion's version of Mountain Dew, Mountain Lion, is a lot better.

Kroger Nutter Butters. Aside from just tasting better, the packaging is also way less flimsy. (Plus, resealable!)

There's this white cheddar flavour mac and cheese and the store brand where I am is much better than the Kraft version.

There might be a bit of nostalgia though for me as it was one of the go-to "quick and easy" meals my mom would make for us as a kid.

Great value mac and cheese is better than kraft

Aldi hand cream, 70p a bottle, does the same as Neutrogena at £3-4

The 90s Piggly Wiggly brand of cola with the red, orange and yellow stripes on the label.

walmart thick and creamy mac and cheese > kraft all day every day fuck you fight me.

Kirkland wet wipes.

No name (Superstore brand) hot chocolate. Blows name brand out the water!

Lidl has two levels of Oreos knockoffs (much cheaper ones, and even cheaper ones) and both are better than proper Oreos.

Drumsticks- those chocolate dipped ice cream cones with the nuts on top. The generic in my experience usually has way more nuts, sometimes more ice cream, and more caramel filling.

Family Dollar brand (Kidgets, IIRC?) diapers and baby wipes

Aldi fudge-stripe cookies

Centrella "Magic Stars" rainbow cereal

Hashbrowns - McCain is tasteless in comparison

If you live in the UK, Lidl's in-house cola brand, Freeway, is better than Pepsi or Coca-Cola, IMHO.

You know those Irwin quick clamps that are very popular, blue and yellow quick release clamps. I have a bunch of them and they're fine.

I also have a bunch of "craftright" clamps. Same thing, but the clamping force feels so much higher, the Irwin clamps are what I use if I've run out of my cheap knockoff clamps