Firefox. Get it.

I liked chrome because it was quick and had useful features. Past tense. C-ya.

Stop. Using. Chrome.

Man I wish we hadn’t all fallen for the “don’t be evil” motto all those years ago.

This move from Google is utter, utter bullshit.

but this is Google, and they control Chrome, and this probably still won't make people switch to Firefox

Yeah. People just simply will not do things that are in their best interest. This is literally the biggest issue that was had with IE. Inertia.

Is this the part where I act surprised?

So they're baking user behavior tracking into the browser but calling it "privacy"? What's the difference between this and colors cookie tracking?

This is the best summary I could come up with:

Unlike the glitzy front-page Google blog post that the redesign got, the big ad platform launch announcement is tucked away on the privacysandbox.com page.

The blog post says the ad platform is hitting "general availability" today, meaning it has rolled out to most Chrome users.

This has been a long time coming, with the APIs rolling out about a month ago and a million incremental steps in the beta and dev builds, but now the deed is finally done.

Users should see a pop-up when they start up Chrome soon, informing them that an "ad privacy" feature has been rolled out to them and enabled.

That's actually what started this whole process: Apple dealt a giant blow to Google's core revenue stream when it blocked third-party cookies in Safari in 2020.

Google says it will block third-party cookies in the second half of 2024—presumably after it makes sure the "Privacy Sandbox" will allow it to keep its profits up.

The original article contains 588 words, the summary contains 159 words. Saved 73%. I'm a bot and I'm open source!

They say this is meant to be an eventual replacement for tracking via cookies, but there is literally no way this won't become supplemental to current tracking methods. And I think they know that.

The Federated Learning of Cohorts and now the Topics API are part of a plan to pitch an "alternative" tracking platform, and Google argues that there has to be a tracking alternative—you can't just not be spied on.

Librewolf!!!!!

Gonna be hilarious when we hear about it lowering productivity at work.

Any news on when this hits chromium?

And then hoodwink people into upgrading with the promise of Material You themes 🙄

I hope Chromium-based Vivaldi is still okay. I'm pretty invested in some of its features (though I have to admit it is getting more bloaty).

Aww good for Google. Meanwhile I’ll keep using a FOSS browser that doesn’t screw its users with every new feature.