Technology

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Google gets its way, bakes a user-tracking ad platform directly into Chrome (arstechnica.com)

submitted 2 years ago by floofloof@lemmy.ca to c/technology@lemmy.ml

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[–] kakes@sh.itjust.works 11 points 2 years ago (1 child)

They say this is meant to be an eventual replacement for tracking via cookies, but there is literally no way this won't become supplemental to current tracking methods. And I think they know that.

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[–] bluefirex@lemmy.world 5 points 2 years ago

While I don't agree with what Google does, they want to remove third-party cookies entirely next year. So it's indeed a replacement, not supplemental.

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