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[–] 92 points 2 years ago* (11 children)

So this is obviously McDonald's but manufacturing suffers a similar path:

  1. Make high quality and respected product onshore
  2. Get purchased by vulture capitalist
  3. Lower standards to increase profit
  4. Product is offshored to cover up falling sales
  5. Quality nosedives
  6. Once the customer base catches on sales nosedives
  7. Lower quality even more and brand becomes a joke
  8. Get purchased by mega conglomerate who collects brands like Pokémon
  9. Rival product gets made onshore by a small team who used to work for you

See Doc Martin and Solvair or Hunter Wellingtons or any other of a large number of former halo brands. Filson is one going through this right now

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  • [–] 27 points 2 years ago (7 children)

    Why do they let step 2 even happen? Is it just that the creators don’t actually give a shit about their product/brand, and just want an easy, big pay day? Screw their employees?

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  • [–] 28 points 2 years ago

    I'm proud of the work I do. I get immense satisfaction for a job well done and appreciate being appreciated.

    If someone offers me millions of dollars to take over my job only to do a worse job, I will absolutely take the money and retire early. No hesitation. No regrets. I won't even take the time to pack up my desk.

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  • [–] 5 points 2 years ago

    The latter every time. It's made much worse as it's almost always achieved via a leveraged buy out, saddling the business with huge debt and absolving the vulture from most of the risk. It's used as a one way ticket to stripping the company of any value.

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  • [–] 4 points 2 years ago

    because workers don't collectively own the means of production.

    not to be like that, but once some new hotness graduates from 2 people in a garage, the controlling interest is never the workers who have a vested interest in products, daily work (and a brand) they can be proud of, but investors with only short term profit on their mind. innovators- and inventors-turned-C suite executives jump ship when bought out, leaving the real meat and potatoes, the real work behind the brand, to be offshored, profit prioritized and picked clean.

    buy from worker-owned co-ops. buy from local crafters and people deserving of the label 'artisan'. flat out refuse to buy from brands that are a sad, hollowed out husk of their former selves. more importantly - most importantly - do what you can to keep your retirement investments away from quartly-profit mills who couldnt care less about workers or customers beyond raw sales numbers. and definitely, definitely never agree to work for them.

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  • [–] 74 points 2 years ago

    I love reading the ads, "now lower prices!!!1!"

    So... That was an option all along? Cool. Glad it's only a product people use to live.

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  • [–] 64 points 2 years ago (3 children)

    Inflate prices for profit

    Give buyer less product

    Lower quality

    Brag about savings to shareholders

    Get higher paying job as CEO of different company

    Profit

    Replacement CEO at first company: Why did people stop buying my product?

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  • [–] 10 points 2 years ago (2 children)

    Yeah, at no point do they care about the customer. They have a recipe for profits and CEO bonuses. When they're done they're fuck over the next company.

    American capitalism is all about killing business for profit right now BECAUSE nothing is more profitable.

    Maybe the fashion will change in the future.. but there's nothing the small folk can do about it

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  • [–] 63 points 2 years ago (9 children)

    I like this because it references the concept of greed correctly.

    Greed is when self interest gets irrational. Greed doesn’t maximize one’s own profit; greed maximizes one’s own profit today.

    Real long term self interest means serving others consistently to create those healthy relationships that in turn serve oneself.

    Greed is killing the goose that lays the golden eggs.

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  • [–] 13 points 2 years ago (4 children)

    Unless there's (close to) a monopoly or all players in the market are acting accordingly. For products where simply not buying it anymore is not really a viable option, that greedy approach works out quite fine unfortunately.

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  • [–] 3 points 2 years ago

    Difficult when you're in the R&D department and you know that cost-cutting measures are the primary directive, but you still have to do your job in spite of the harm it could cause. I've met a lot of people with burnout in the food industry. I'm one of them.

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  • [–] 33 points 2 years ago* (7 children)

    I saw this happen with a local chain restaurant recently. They started cutting on ingredient quality and it was noticeable. Noticeably smaller tortillas; you could no longer opt out of onions because toppings were all combined; chips went down hill. They started losing profits, had to close a few locations, and the negative reviews started rolling in.

    The end result was positive though. They saw the response and reversed the changes. They’ve gone back to their previous quality and turned things around at least a small amount. They made good with the customers—the people that are the reason they exist in the first place. I wish more places would have a similar response instead of doubling down on the enshitification.

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  • [–] 46 points 2 years ago (6 children)

    Not to be pessimistic, but this is also a somewhat common strategy to test how shitty you can make something. Basically, intentionally make things worse to test the impact on revenue. If profits don't drop keep it that way. If the bottom line starts going down, slowly increase the quality again until they stabilize. It's likely that changes were not reversed, they were just improved over the trash they made them for awhile. Chipotle has mastered this process. Raise prices, reduce quality, raise quality slightly but not to previous benchmark, repeat.

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  • [–] 28 points 2 years ago (6 children)

    Funny, the more I learn about corporate greed the even less I like it, in fact, I strongly dislike it.

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    [–] 17 points 2 years ago (1 child)

    gotta love corporations making everything shittier, smaller and more expensive and then wondering why people aren't buying their stuff

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  • [–] 15 points 2 years ago (21 children)

    It's not greed. It's just capitalism.

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  • [–] 12 points 2 years ago

    But they made those changes over two years, and the last one was months ago. Clearly it can not be those executives' decisions. There must be someone else to blame.

    I bet it's the workers' fault.

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  • [–] 10 points 2 years ago (4 children)

    Yep. HP sauce did this. Used to be ubiquitous on restaurant tables in Canada. Then they changed the recipe, white vinegar instead of malt, no rue flour, orange juice concentrate instead of tanarind puree, new version was sharper, more astringent, less sweet n smoky. Everyone just quit buying it without even really noticing why. Then the old recipe started showing up in "ethnic food" aisles in areas with high dutch and English immigration.

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    [–] 9 points 2 years ago (4 children)

    Do people really buy less though?

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    [–] 8 points 2 years ago

    I'm lovin' it

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  • [–] 5 points 2 years ago

    Oh hey lets lower prices by 50% of what we marked up and then pat ourselves on the back all over social media for being saintly and lowering prices for the struggling masses.

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  • [–] 5 points 2 years ago

    Their stock is up though, I don’t see them changing their ways if stock price is unaffected. That’s all they care about.

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  • [–] 4 points 2 years ago (2 children)

    It ultimately harms them in the long run. I can't really feel bad for them.

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