173
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)
submitted 2 years ago by to c/games@sh.itjust.works
37 comments fedilink hide all child comments
 

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

other discussions
1
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)
submitted 2 years ago by [M, B] to c/piracy@lemmit.online
comment fedilink hide all child comments
 
This is an automated archive made by the Lemmit Bot.

The original was posted on /r/piracy by /u/Hadrian_Constantine on 2024-05-10 13:40:13+00:00.

479
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)
submitted 2 years ago by to c/pcgaming@lemmy.ca
152 comments fedilink hide all child comments
1
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Tom's Hardware (www.tomshardware.com)
submitted 2 years ago by [M, B] to c/games@lemmit.online
comment fedilink hide all child comments
 
This is an automated archive made by the Lemmit Bot.

The original was posted on /r/games by /u/Songhunter on 2024-05-10 01:55:11+00:00.

EA says they'll be very thoughtful. What could possibly go wrong?