And the cost of raising the minimum wage kicks off the cycle of increasing costs, which in turn gets passed off onto the customer, or reduced compensation / hours for workers, or any number of other cost cutting measures. I'm not sticking up for them, just saying what will happen in that case. Sad, but true. They will always find a way to shift those costs or the company will likely eventually fail, in turn losing all those jobs, whether that's due to being priced out, major drops in investors, etc. It's a huge shit sandwich, and, unless you're at the top, we're all forced to take a bite.