Servers (physical or virtual) get named based on usage: host-lab-01, vpn-guest-name, nas-01, proxmox-01, etc.
My wife's laptops get named [her name]-[model].
My machines (physical or virtual) get named after fairies from Pixie Hollow.
Writing this out makes me think I did my wife's machines dirty, though. Should have named them after fairies as well.