Because of the technical skill required for pirating and the tech industry being mostly men currently.

Result of gender stereotypes affecting the behaviour of female and male children, so male children grow up to be more encouraged to learn about technology and engage in risk taking behaviour.

Also inclination to risk taking behaviour is much higher in biological men than biological women, which would also give a potential reason why this advertisment works on women but not on men.

As always these attributions only represent the average of the women and men populations as a whole. Ofc. there is risk averse men and tech savvy women.

Based on what data?

Complete garbage website. Tons of conflicting info, suppositions, and when you bother to look at the sources, their claims quickly fall apart. For example,

In 2022, pirate website visits hit a record of 215 billion.9

-9. "Average Teenager's iPod Has 800 Illegal Music Tracks" by The Times - written June 2008