Fraud is still fraud, even if they call it something else.

The consumer was led to believe, they could access the media for a long time. The time was abruptly cut short. The consumer did not get what they were led to believe. It's fraud.

It's like every other (consumer-)fraud before: they can write in the fine print whatever they want.

I am not saying that this argument will definitely hold up in court. I just want to point out, that it's not so clear-cut as you are presenting it.