This is what I hoped to see. Apple's at actual risk of harm (or pissing off its shareholders) by messing with the EU.

Here in the States, our regulatory departments are entirely captured so there's little to stop corporate anti-competitive shenanigans.

10% of revenue is going to hurt. That said I din't think Apple will budge until that fine is hammered down on them. They don't seem to have enough foresight to walk the tightrope succesfully.