In Europe, legislation is like this because it was enforced by institutions (meaning the state(s)). This is an achievement of a still halfway functional democracy. The source is myself, a European. However, I can also tell you that things like the GDPR don't actually matter in practice. I am also the source, who has implemented both tracking and corresponding opt-in solutions for several companies - nobody gives a fuck; neither the companies nor the institutions. It is actually more expensive to comply with the legislation: There are no adequate penalties whatsoever. If you hear in America that meta/facebook had to pay a substancial fine, you can assume that meta/facebook has gained that many times over from the infringement. Greed rules the world, I'm afraid. That's the reason for my pessimism and also one of the reasons why I think the merits of neoliberalism are a fairy tale.
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